The control portion of this section includes the types of actions the firm can take to reduce the differences between the planned and the actual performance.

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This is a group project. I am in charge of the Implementation part(9) and evaluation and control part(10). Please make sure the thing you wirte is align with what my team mates write. In the implementation part, we have already made the Gantt chart. Their are two samples for the work, just fellow the samples.
9. Implementation
This component of the marketing plan outlines the specific activities required to implement the marketing plan, who is responsible for performing these activities, and when these activities should be accomplished based on a specified schedule. A good tool to display the timetable is a Gantt chart. See an example here: https://www.smartsheet.com/blog/gantt-chart-excelLinks to an external site.
10. Evaluation and Control
This section details how the results of the marketing plan will be measured and evaluated. The control portion of this section includes the types of actions the firm can take to reduce the differences between the planned and the actual performance.

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